YouTube will be the next big shopping hub of google, buying directly from the video
YouTube will be the next big shopping hub, The product’s video category will be created by Youtube on its platform. Products will be listed for sale in this video category. Where viewers will be able to buy the product by clicking directly on the link for the product category.
Google is working on plans to make its video platform Youtube the next shopping destination. Like Amazon and Alibaba, where all types of toys, gadgets, and other items will be available for sale online. YouTube, the world’s largest video site, recently asked creators to tag and track product features in their clips using Youtube software. The data will then be linked to Google’s parent company with analytics and shopping tools.
What will be available on the YouTube shopping hub?
According to a Bloomberg report, the product’s video category will be produced by Youtube. Products will be listed for sale in this video category. Where viewers will be able to buy the product directly by clicking on the link for the product category. In addition, the company is testing a separate Shopify Inc. Through this, items can be sold from Youtube. A YouTube spokesperson confirmed that the company is testing the shopping facility. He said that Youtube has the potential to become an advertising giant.
Youtube is the least used property
According to a Bloomberg report, creators will have control over their product performance over Youtube purchases. Andy Ellwood, president of the e-commerce startup Basket, said YouTube is the least used asset. In such a situation, if you invest in Youtube, it can benefit a lot. However, it is not yet clear how Youtube will generate revenue from it. However, the service has started providing subscriptions to creators and may cut payments by 30%.
This is how YouTube will earn
Google’s marketing budget deteriorated during the epidemic. As the travel and physical retail sectors were severely affected by the epidemic, which led to Google’s massive advertising release, while e-commerce was booming. In such a situation, Google has moved towards becoming a shopping destination just like Instagram. In May, Facebook launched an updated in-store facility for retailers.
Google does not want to miss this opportunity. On its part, Youtube is trying to make it a big shopping hub. Google CEO Sundar Pichai suggested that the unboxing video of the popular product be turned into a shopping opportunity. In addition, makeup, cooking can be added to the category of tutorial shopping. Also, the company is improving its payment division, which will help in online shopping.
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